I have decided to do some ecommerce style mini campaigning within the site. Luckily my line manager tends to like my ideas and mostly says yes just do it. So I have cross matched some terms that people look for on the website like ‘autism’ and added some small ad style calls to action for [...]
Archive for the ‘Analytics’ Category
Some mini campaigning
Posted in Analytics, More better faster on July 20, 2007 | Leave a Comment »
First thing’s first – analytics
Posted in Analytics on July 19, 2007 | Leave a Comment »
So now that I am doing the universally loved University of British Columbia’s ‘Award in Web Analytics’ I can really start to look at our analytics use seriously.
We have both Webtrends and Google Analytics running – the first by design the second purely out of curiosity. While the former is very powerful but with a [...]
