I have decided to do some ecommerce style mini campaigning within the site. Luckily my line manager tends to like my ideas and mostly says yes just do it. So I have cross matched some terms that people look for on the website like ‘autism’ and added some small ad style calls to action for pages we have about that topic (where they exist). They are single images but I have done the right thing and included underlined text on the images as we know that people click links not pictures.
The acid test will be a stats check in a while to see if traffic patterns shift in that section – I hope so because then I can roll the idea out over the rest of the site – and I like making the mini ads :-)
I guess it’s small and simple stuff but it represents quite a shift for us; moving from a ‘traversable information structure’ to a ‘influencing platform’ is quite a big deal and once we start I think there will be no going back. At least that’s what I hope…
